I designed this postcard as part of a local direct mail campaign targeting homeowners in Peak Structural’s service area. The goal was to generate new leads for foundation repair and waterproofing services through a clear, trustworthy message and a tangible offer.

I developed the layout, copy, and visual concept around the theme of "peace of mind" reinforcing the company’s promise of stability and security while keeping the tone approachable and neighborly. The campaign paired strong visual branding with a $500 incentive to encourage inquiries and strengthen Peak’s local presence.