Strategic marketing leader with over 8 years of experience leading brand strategy, creative content development, and multi-channel campaigns. Known for building authentic brands through storytelling, innovation, and measurable impact across digital platforms.
Areas of Expertise
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Strategic Marketing Leadership
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Content Strategy and Content Creation
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Creative Direction and Brand Storytelling
Education
Master of Arts, 2019
University of Colorado (UCCS)
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Degree: Organizational Communication
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Focus: Social Media & Public Relations
Recent Experience
Freelance Marketing Professional
2019 to Present
Social First Marketing
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Client Consultations: Provided social media audits and marketing strategy consultations for new clients.
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Social Media Management: Wrote and scheduled posts for Facebook, Twitter, and Instagram, planning and testing social media ads.
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Content Creation & CRM Implementation: Developed content, implemented CRM systems, and created email and print marketing, as well as community event promotions.
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Data Analysis & Strategy Optimization: Analyzed KPIs and optimized marketing strategies based on performance data.
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Branding & Design Services: Designed logos, flyers, business cards, and developed cohesive brand aesthetics (colors, style).
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Copywriting: Wrote copy for social media posts, blogs, and websites.
Marketing Director
2023 to 2025
Alpen High Performance Products
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Campaign Strategy & Execution: Led integrated marketing campaigns across email, social, Google Ads, and events, driving lead generation, revenue growth, and brand visibility.
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Social Media & Content: Developed and executed content strategies for TikTok, Instagram, Facebook, and YouTube, increasing engagement through data-driven insights and aligning with overall brand strategy.
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Budget Management: Set and managed $500k marketing budget, optimizing spend across channels to maximize ROI and achieve campaign objectives while staying within budget.
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SEO & Website Management: Conducted SEO research (SEMrush), optimized content and metadata, and managed Webflow updates to improve organic rankings and enhance user experience.
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Branding & Messaging: Developed consistent brand messaging and visual identity across digital platforms, ensuring alignment with strategic goals and audience targeting.
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Team Leadership & Project Management: Supervised marketing team and contractors, ensuring project timelines and cross-functional collaboration, utilizing tools like ClickUp and Planner.
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Sales Enablement & Trade Shows: Produced sales collateral, coordinated trade show materials, and managed event participation to drive lead generation and brand awareness.
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Reporting & Analytics: Analyzed campaign performance, optimizing strategies based on data-driven insights, and presenting results to executive teams for continuous improvement.
Previous Experience
Marketing Director
2023 to 2025
Affinity Mortgage Brokers
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Marketing Strategy & Execution: Managed and implemented long- and short-term marketing strategies, driving brand growth and lead generation.
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Email & CRM Management: Wrote email copy and segmented campaigns in Mailchimp; utilized HubSpot daily for lead management, landing pages, and tracking.
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Website & SEO Management: Managed company website (WordPress), posting keyword-optimized blog posts twice weekly, building backlinks, and enhancing SEO.
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Event Planning & Merchandise: Planned company events, managed staffing, and designed promotional materials (banners, posters, merchandise).
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Budget & Market Research: Managed a $50k marketing budget, analyzed CPL, and conducted market research to support new initiatives.
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Sales Support & Team Training: Supervised and trained sales/marketing assistants, and developed SOPs
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Social Media & Content Creation: Managed social media accounts, created content, and designed media for Facebook, Instagram, and Google ads.
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Copywriting & Media Design: Wrote copy for online, email, print, and ads; edited videos, wrote scripts, and created storyboards.