I designed this retractable banner to promote Alpen’s Tyrol Edge and Contour product lines at trade shows and distributor events. My goal was to visually differentiate the two sub-series while maintaining a cohesive look within Alpen’s overall brand system.

I created the layout, copy, and visual direction for the banner, handling roughly 85% of the design before collaborating with a contract graphic designer for final refinement and print preparation. I also managed vendor coordination and production specifications to ensure color accuracy, readability, and brand consistency across large-format displays.

The final piece served as a clean, professional focal point that highlighted Alpen’s craftsmanship, performance data, and aesthetic versatility for architects and builders.