A short-form video created to explain how interest rates impact buyers in a way that feels simple, human, and shareable. The goal was to turn a complex financial concept into a relatable conversation (using a trending sound byte from "The Office" to capture attention in the first few seconds.)

The reel earned more than 30K organic views, driven by an opening hook designed to stop scrolls and keep viewers engaged through to the call-to-action. It also remains the highest-viewed video on the company's social media to this day.

Instagram Caption:

This strategy is not recommended for a few reasons.

No one knows when or if interest rates will go back down to pandemic or pre-pandemic lows. 2022 has brought the worst inflation that the United States has seen in FIFTEEN YEARS. Sure, it’s possible that rates will go back down, but you don’t want to wait until then. Here’s why:

• Buyer competition is higher when rates are low. If you buy now, you have less competition and more seller incentives to tap into. Plus, you can save so much money that you would have otherwise had to use on appraisal gaps.

• Some financial forecasts expect interest rates to go UP instead of down. You already missed out on 3.5% interest — don’t miss out on today’s rates and get stuck with a much higher one!

• If you buy now, you can always refinance into a lower rate, get the house you want now and get the price you want later, while avoiding the competition of shopping.

• You can buy your rate down! Seller concessions can be used to get you a permanent rate buy down, or a temporary one to buy you a couple years of easy payments.

Want to learn more? If you’re in CO, AL, VA, MD, PA, GA, FL, or DC we are ready to help you.
📞 719-425-4221

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